Bedrosian Industries

Bedrosian Industries Marketing

Bedrosian Industries cleans more rugs with a new site design, SEO, and PPC.

For nearly 100 years, the Bedrosian family has imported the finest collection of hand woven rugs and carpets from around the world. Their brand is now synonymous with superior rug cleaning services in New Jersey.

Web Design SEO Pay Per Click

The Challenge

Bedrosian Industries is a fourth generation, tri-state area rug supplier and cleaner. Attracting clients in the ultra-competitive NYC-metro area, however, proved difficult. Competitors such as Stanley Steamer dominated the market share, and Bedrosian was at a loss for how to position themselves as viable alternatives. SmartSites used strategy and creativity to help grow the business.

The Plan

  • Redesign the website to increase time-on-site and conversion rates.
  • Migrate to a WordPress CMS for easy content & promotion updates.
  • Create pages for all of the rug cleaning services to increase SEO traffic.
  • Create a useful, yet SEO-friendly blog.
  • Create AdWords campaigns targeted by service and city.
  • Increase in total site traffic 618%
  • Increase in organic site traffic 131%
  • Increase in paid search clicks 94%
  • Increase in paid search click-through rate (CTR) 27%
Bedrosian Industries Before & After Website Redesign
Bedrosian Industries Before & After Responsive Website Redesign Showcase
Bedrosian Industries are expert rug cleaners
Bedrosian Industries provides environmentally friendly rug cleaning services
Bedrosian Industries' van carpet cleaning services
Visit Bedrosian Industries Facility Today!
Bedrosian Industries' unified reconfigured website
Bedrosian Industries provides users with a fully unified, reconfigured website

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