A&A Thermal Spray

A&A Thermal Spray Marketing

A&A Coatings coats more parts and equipment with an updated brand name and logo, modern website and search marketing campaign.

A&A Coatings, a 70-year industry leader, is a thermal spray plant, devoted to the application of Metal, Ceramic, Cermet, and Hard- faced coatings. Their cost- effective service meets the needs of customers in industries ranging from Aerospace & Rotorcraft to Marine Life to Petrochemical.

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The Challenge

A&A Coatings came to SmartSites looking to bring their 70 year old brand into the 21st century. SmartSites aimed to design a new brand identity and website to properly promote their niche product and services. In additional to updating A&A's website's aesthetics, SmartSites needed to implement a strong search marketing campaign to further promote the brand's digital visibility.

The Plan

  • Design a new logo for the new brand name that reflects their history as well as modernization.
  • Design a modern website that informs their audience to their services and history, while encouraging visitors to request a free quote.
  • Create additional content pages for their services to target specific industries, materials and applications to broaden their organic reach.
  • Increase in total site traffic 110%
  • Increase in organic traffic 118%
  • Decreased bounce rate 17%
A&A Thermal Spray Before & After Website Redesign
A&A Thermal Spray Before & After Responsive Website Redesign Showcase
A&A Thermal Spray Submarine Banner Graphic
A&A Thermal Spray implements coatings for extensive array of applications and industries
A&A Thermal Spray includes an Ipad and mobile responsive website
A&A Thermal Spray's state-of-the-art website now is mobile and tablet friendly!
A&A Thermal Spray Emblem Redesign
A&A Thermal Spray's fantastic redesigned logo by SmartSites

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