Can you remember the last time you took a good look at your PPC marketing strategy? If you own or manage sports websites, and want to seek actionable advice on how you can emerge as the winner of the PPC game, you have come to the right place. Before we begin, you should know that social and mobile advertising is on the rise, and it should be used to help you connect with more customers and share your story. Let’s take a look at some useful tips for sports websites PPC:
Marketing with Ad Extensions
Google recently announced that only ads in the top spots can use ad extensions, which are the little bits of extra information attached to your ads. If you manage to reach the top three or four spots in Bing and AdWords, you should remember to implement ad extensions on your ads. To make sure you are getting the most out of PPC ad extensions, you should include product information such as ratings and price; include a map that points to your business location; utilize sitelinks to direct visitors to key pages on your site; and review extensions that feature positive customer feedback.
Utilize Remarketing and Audience Targeting
Customer Match is a major change in PPC that allows marketers to target customers in AdWords via emails. This is a welcome feature due to the importance of list targeting and building. With that in mind, you should consider combining this awesome feature with remarketing. It is an excellent way to ensure that your PPC ads reach customers on your lists whenever they come online. In other words, you will be able to remarket to potential customers whose searches are specifically based on the device they are using to perform the search. Let’s say a customer clicks on one of your ads on their desktop. Customer Match ensures that they can later see a remarketing ad on their iPhone or Android device.
Advertise via Pinterest Ads
Pinterest recently enabled its users to schedule and upload promoted pins in bulk. This is a good move on Pinterest’s part because it has opened up Pinterest ads to a broader audience and allowed advertisers to reach consumers via the basis of keywords. You can get the most out of Pinterest ads by focusing on your keyword targeting, using calls to action (CTAs) in your descriptions, regularly optimizing and testing your campaigns, and starting your campaigns with higher ad bids.
Invest in Mobile PPC
Recent studies have shown that an increasing number of individuals are searching from mobile devices, such as tablets and phones, than from desktop computers. This means that mobile device usage is a key driver of the growth in PPC advertising. With the added impressions that come from mobile searches, it is pertinent that you make sure your campaigns are optimized for tech savvy individuals. With that in mind, simply optimize your PPC landing pages for tablets and smartphones, as well as implement click-to-call on every ad you published. The latter option allows mobile searchers to connect with you over the phone instantly.